Prince Institute of Innovative Technology (PIIT), Greater Noida
Approved by AICTE, PCI, NCTE New Delhi
Affiliated to AKTU Lucknow, UPBTE Lucknow, CCSU Meerut, SCERT Allahabad
BBA
Explore our comprehensive BBA syllabus, designed to equip students with essential knowledge and skills for a successful career in Business Administration.
SEMESTER I
Fundamentals of Management
OrganizationalBehavior
Managerial Economics
Accounting and Financial Analysis
Business Law
Business Organization and Ethics
Environmental Studies (Qualifying paper)
SECOND SEMESTER
Quantitative Techniques for Business
Business Communication
Human Resource Management
Marketing Management
Business Environment
Fundamentals of Computer
Assessments on Soft Skill Based on
Presentations/ G.D/ Personality traits
THIRD SEMESTER
Advertising Management
Team Building & Leadership
Indian Economy
Customer Relationship Management
Management Information System
Income Tax Law & practice
FOURTH SEMESTER
Consumer Behavior
Financial Management
Production& Operation Management
Sales& Distribution Management
Research Methodology
Entrepreneurship& Small Business Management
Computer Oriented Practical &Viva- Voce
FIFTH SEMESTER
Arithmetic Aptitude (MCQs Paper)
Aptitude Reasoning (MCQs Paper)
General Business Awareness (MCQs Paper)
General English (MCQs Paper)
Elective Paper M-1/ F-1
Elective Paper M-2 / F-2
Summer Training Project Report based Viva- Voce
SIXTH SEMESTER
Strategic Management & Business Policy
Operation Research
Fundamentals of E-Commerce
Economic and Industrial Law
Elective Paper M-3/ F-3
Elective Paper M-4/ F-4
Comprehensive Viva-Voce
The Elective papers in the functional specialization will be as follows:
Marketing:
M-1 Rural Marketing
M-2 Service Marketing
M-3 Retail Management
M-4 Digital Marketing
Finance:
F-1 Corporate Taxes-Direct and Indirect Tax
F-2 Financial Institutions & Investment Management
F-3 Cost and Management Accounting
F-4 Company Accounts